Terms & Conditions for Brands

Last Updated: March 2026

1. Acceptance of Terms

By registering as a Brand on [Platform Name] ("Platform"), you agree to be bound by these Terms & Conditions ("Terms"). If you do not agree to these Terms, you may not register or use the Platform.

2. Eligibility & Account Setup

2.1 Eligibility Requirements

• You must represent a legitimate business entity
• You must provide valid business registration documents
• You must have authority to bind the business to these Terms

2.2 Account Types

• Brand Account: For businesses seeking to run influencer campaigns
• Agency Account: For marketing agencies managing multiple brand accounts

3. Account Responsibilities

3.1 Registration Information

• Provide accurate business information
• Maintain up-to-date contact details
• Notify Platform of changes within 7 days

3.2 Account Security

• Keep login credentials secure
• Restrict access to authorized team members
• Notify Platform immediately of unauthorized access

4. Campaign Management

4.1 Creating Campaigns

• Clearly define campaign objectives and deliverables
• Provide detailed brand guidelines
• Set realistic budgets and timelines
• Specify content requirements precisely

4.2 Campaign Brief Requirements

• Product/service details
• Key messages and talking points
• Dos and Don'ts
• Required hashtags, mentions, or disclosures
• Approval criteria

4.3 Campaign Phases

1. Draft: Work in progress
2. Funding: Brand funds escrow
3. Review: Platform reviews for compliance
4. Live: Creators can apply
5. Active: Creators posting content
6. Completed: Campaign ended

5. Creator Selection

5.1 Selection Process

• Review applications within [5] business days
• Select creators based on fit, audience, and performance history
• Do not discriminate based on race, gender, religion, or other protected characteristics

5.2 Creator Rights

• Respect creator's right to negotiate terms
• Do not demand exclusive rights beyond what is necessary
• Provide clear feedback on rejections

6. Payment Terms

6.1 Escrow Funding

• All campaigns require funds in escrow before going live
• Minimum escrow: Full campaign budget + platform commission
• Funds must be maintained throughout campaign duration

6.2 Platform Commission

• Commission: [15%] of campaign budget
• Deducted automatically from escrow

6.3 Payout Release

• Release payment within 7 days after:
  • Content approval, OR
  • Auto-approval deadline (if no response from brand)
• Dispute resolution process available if content is substandard

6.4 Campaign Cancellation

7. Content Review

7.1 Review Timeline

• Review submitted content within [5] business days
• Provide specific feedback for revisions
• Failure to respond = auto-approval

7.2 Approval Criteria

• Content meets brand guidelines
• Required disclosures present (#ad, #sponsored)
• No prohibited content
• Content meets Platform standards

7.3 Rejection Guidelines

• Provide clear, actionable feedback
• Allow creators to revise and resubmit
• Rejections must be based on legitimate business reasons

8. Brand Guidelines

8.1 Requirements

• Guidelines must be clear and specific
• No contradictory or confusing instructions
• Include visual examples where possible

8.2 Prohibited Guidelines

You may NOT ask creators to:

• Post content that violates social media platform policies
• Make false or misleading claims
• Promote illegal products or services
• Discriminate against protected classes
• Post content requiring FTC disclosure without proper disclosure
• Engage in deceptive advertising practices

9. Compliance & Legal

9.1 Advertising Laws

• Comply with FTC guidelines and local advertising laws
• Ensure all claims are truthful and substantiated
• Include required disclosures (#ad, #sponsored)

9.2 Intellectual Property

• Only provide content and materials you own or have rights to use
• Do not ask creators to infringe on third-party IP

9.3 Industry-Specific

• If applicable, comply with:
  • Drug/health claims regulations
  • Financial product advertising rules
  • Alcohol and tobacco restrictions
  • Gaming/gambling regulations

10. Creator Rights & Treatment

• Treat creators professionally and respectfully
• Communicate through Platform only
• Do not request work outside campaign scope without additional compensation
• Do not hold creator content hostage

11. Prohibited Behavior

You agree NOT to:

• Use the Platform to find creators for off-platform deals
• Request creators to post content violating platform policies
• Engage in discriminatory practices
• Harass or abuse creators
• Misrepresent campaign requirements after approval
• Cancel campaigns without valid reason after creators have started work

12. Platform Communications

• All brand-creator communication must go through Platform
• Keep records of all communications
• Do not share creator contact information publicly

13. Intellectual Property

13.1 Your Content

• You retain ownership of brand assets provided to creators
• Grant creators limited license to use brand assets for campaign

13.2 Creator Content

• You receive license to use creator content as specified in campaign
• Usage rights defined in campaign brief
• Always credit creators when sharing their content

13.3 Platform IP

• All Platform intellectual property remains with [Platform Name]
• Do not copy Platform features or design

14. Termination

14.1 By You

• You may close your account with 30 days notice
• Close all active campaigns before account closure
• Outstanding payments will be processed

14.2 By Platform

We may suspend or terminate your account for:

• Violation of these Terms
• Non-payment or payment disputes
• Failure to comply with advertising laws
• Abusive behavior toward creators
• Fraudulent activity

15. Limitation of Liability

• Platform is provided "as is" without warranties
• Platform is not liable for:
  • Creator content or performance
  • Campaign outcomes
  • Loss of business or reputation
  • Actions of creators or other users
• Maximum liability limited to fees paid in last 12 months

16. Indemnification

You agree to indemnify and hold harmless Platform from:

• Claims arising from your campaigns
• Claims arising from your brand guidelines or content
• Claims arising from your violation of these Terms
• Claims from third parties related to your campaign

17. Dispute Resolution

• These Terms are governed by laws of [India]
• Disputes resolved through:
  1. Good faith negotiation
  2. Mediation
  3. Binding arbitration
• You bear cost of arbitration unless otherwise determined

18. Data Privacy

• We collect and process business data as described in Privacy Policy
• You are responsible for data you collect from creators
• Comply with applicable data protection laws

19. Changes to Terms

• We may modify these Terms at any time
• Continued use after changes constitutes acceptance
• We will notify you of material changes

20. Contact Information

For questions about these Terms:

• Email: legal@[platform].com
• Address: [Company Address]

Consent Checkbox (Registration Form)

□ I represent that I am authorized to bind the business to these Terms
□ I have read and agree to these Terms & Conditions
□ I have read and agree to the Privacy Policy
□ I confirm our business is in compliance with applicable laws
□ I agree to comply with FTC guidelines and advertising regulations