Pages & Content Plan
Nav (Nav.tsx)
| Button | Current Behavior | Fix |
|---|
| "For creators" | Dead <button> — no action | Link to /for-creators |
| "For brands" | Redirects to WhatsApp chat | Link to /for-brands |
| "How it works" | Dead <button> — no action | Scroll to #how-it-works on landing page |
| "Campaigns" | Dead <button> — no action | Link to /marketplace |
All <a> tags have no href — they are plain text styled as links.
| Section | Links | Fix |
|---|
| Creators | Browse campaigns, Earnings calculator, Creator academy, Success stories | Point to /marketplace, /for-creators#calculator, /blog, /for-creators#stories |
| Brands | Launch a campaign, Pricing, Case studies, Contact sales | Point to /signup?type=brand, /pricing, /for-brands#case-studies, mailto |
| Company | About, Careers, Press, Blog | Point to /about, /careers, /blog, /blog |
| Support | Help Center, Payout help, Community, Status | Point to /help, /help#payouts, WhatsApp, status page |
| Social icons | Instagram, YouTube, X, LinkedIn | Add actual profile URLs |
Pages to Build
1. For Brands (/for-brands)
Purpose: Replace the WhatsApp redirect. Convert brand visitors into signups.
| Section | Content |
|---|
| Hero | Headline: "Pay only for views. Scale what works." Sub: "Launch a campaign in 5 minutes. Creators post, you pay per verified view — not per follower." |
| How it works | 4-step visual: 1. Create campaign → 2. Set pay-per-view rate → 3. Creators apply & post → 4. Auto-payouts + live analytics |
| Why Krrio vs alternatives | Comparison table: vs flat-fee influencer deals, vs agency retainer, vs paid ads. Show cost-per-view savings. |
| Social proof | Brand logos (even 2-3), metrics like "₹2Cr+ paid to creators", "500+ campaigns launched" |
| Pricing | Platform fee (X%), no setup fee, pay-as-you-go. Minimum budget ₹10K. |
| FAQ | "How do you verify views?", "What if a creator's post flops?", "Can I approve creators first?" |
| CTA | "Launch your first campaign" → /signup?type=brand |
2. For Creators (/for-creators)
Purpose: Give creators a dedicated landing page matching the CTA on the hero.
Current / - home page works but we have to create new home page or decide what to do
| Section | Content |
|---|
| Hero | "Turn reels into revenue. No agents, no invoices." |
| How it works | Browse → Apply → Post → Earn per view → Withdraw |
| Earnings calculator | Interactive: "10K views × ₹0.08 = ₹800 per post" |
| Success stories | Creator testimonials with real earnings |
| CTA | "Start earning" → /signup?type=creator |
3. Pricing (/pricing)
Purpose: Answer the #1 question brands ask before signing up.
| Section | Content |
|---|
| Brand pricing | Platform fee %, minimum budget, what's included |
| Creator pricing | Free to join, 0% fee on earnings, payout methods (UPI/bank) |
| Comparison | Krrio vs competitors |
| FAQ | Hidden fees, refund policy |
4. About (/about)
Purpose: Build trust. Required for enterprise brands evaluating the platform.
| Section | Content |
|---|
| Mission | Why Krrio exists |
| Team | Founders + photos |
| Stats | 10K+ creators, ₹2Cr+ paid out |
| Investors/backers | If any |
5. Blog (/blog)
Purpose: SEO + thought leadership. Drives organic traffic.
| Section | Content |
|---|
| Index | List of articles (placeholder with 2-3 starter posts) |
| Starter posts | "How to earn ₹50K/month as a micro-creator", "Why performance-based marketing wins", "Instagram Reels payout guide" |
6. Help Center (/help)
Purpose: Reduce support tickets. Self-serve answers.
| Section | Content |
|---|
| Categories | Getting Started, Campaigns, Payouts, Account |
| Top FAQs | 8-10 common questions with answers |
| Contact | Email / WhatsApp link |
7. Careers (/careers)
Purpose: Talent acquisition. Signals the company is growing.
| Section | Content |
|---|
| Intro | "We're hiring" / "Join the team" |
| Open roles | 2-3 listings (or "No open roles right now — email us") |
| Culture | Remote-first, etc. |
Existing Pages (already working)
| Route | Status |
|---|
/login | ✅ |
/signup | ✅ |
/marketplace | ✅ |
/privacy-policy | ✅ |
/terms/creator | ✅ |
/terms/brand | ✅ |
/data-deletion | ✅ |
Priority Order
| # | Page | Impact | Effort |
|---|
| 1 | For Brands | High — currently a dead WhatsApp link, blocks brand acquisition | Medium |
| 2 | Pricing | High — asked by every serious brand before signing up | Low |
| 3 | For Creators | Medium — balances the landing page CTA | Medium |
| 4 | Help Center | Medium — reduces support tickets | Low |
| 5 | About | Low — trust signal, can be lightweight | Low |
| 6 | Blog | Low — SEO play, can start with 2 posts | Medium |
| 7 | Careers | Low — nice to have | Low |
Quick Fixes (no new page needed)
| Item | Fix |
|---|
| Nav "How it works" button | Add scroll-to #how-it-works behavior |
| Nav "Campaigns" button | Link to /marketplace |
| Footer social icons | Add actual Instagram / YouTube / X / LinkedIn URLs |
| Footer text links | Point to pages above once built |
