Lifecycle Marketing Content Plan
Communication Channels
| Channel | Use Case |
|---|---|
| Primary — detailed content, stats, guides, re-engagement | |
| Quick nudges, urgent alerts, high-open-rate messages |
Creator Lifecycle Emails
Onboarding Series
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 1 | Signup completed | "Welcome to Krrio — here's how to earn your first ₹1,000" | Platform walkthrough, how to browse campaigns, what makes a strong application | |
| 2 | Signup + 1 day inactive | "👋 Pick your first campaign — 42 are live right now" | Direct link to marketplace, highlight top-paying campaign | |
| 3 | Profile incomplete | "Complete your profile to start getting approved" | Missing fields checklist (niche, Instagram link, bio) | |
| 4 | Profile complete, no campaign applied | "Your first campaign is 2 clicks away" | Step-by-step: browse → apply → what happens next | |
| 5 | 3 days post-signup, no action | "💰 Creators on Krrio earn ₹8K–₹50K/month. See campaigns near you" | Link to marketplace filtered by niche |
Activation (First Campaign)
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 6 | Applied to first campaign | "Application sent — what happens next" | Timeline: review → approval → posting window → tracking | |
| 7 | Application approved | "🎉 You're in! Post by [date] to start earning" | Campaign brief, posting guidelines, tracking link | |
| 8 | Post submitted | "Your post is live — watch your earnings grow" | Dashboard link, how views are counted, payout schedule | |
| 9 | First 1,000 views | "🔥 1,000 views already! Keep the momentum" | Encouragement + tip to share on own stories for more reach | |
| 10 | First payout credited | "₹[X] just hit your wallet 🎉" | Earnings breakdown, how to withdraw, tax info |
Engagement & Retention
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 11 | Weekly digest (every Monday) | "Your week in review — ₹[X] earned, [Y] views" | Stats summary, top-performing post, new campaigns this week | |
| 12 | New high-paying campaign matches niche | "₹[X]/view campaign just dropped for [niche] creators" | Campaign preview, apply link | |
| 13 | 7 days inactive | "₹[X] waiting in campaigns that fit you" | Personalized campaign recommendations | |
| 14 | 14 days inactive | "Miss you! 3 new campaigns since you last checked" | Marketplace link | |
| 15 | 30 days inactive | "Your creator profile is getting views — come back" | Social proof: "Brands viewed your profile X times" | |
| 16 | Milestone: ₹10K total earnings | Email + WhatsApp | "You just crossed ₹10K in total earnings 🏆" | Congratulations, shareable badge, tips to hit ₹25K |
| 17 | Milestone: 100K views | "100,000 views! That's the power of performance content 📊" | Dashboard link | |
| 18 | Earnings spike (2x average week) | "This week was your best yet — here's why" | Analyze what worked (campaign type, posting time, niche) |
Re-engagement (Win-back)
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 19 | 21 days inactive | "We saved your spot — campaigns are waiting" | Top 3 campaigns, one-click browse | |
| 20 | 45 days inactive | "Your earnings profile is expiring soon" | Urgency: "Complete 1 campaign to keep your verified status" | |
| 21 | 60 days inactive | "Still want to earn? We've made some changes..." | Platform updates, new features, easier payouts | |
| 22 | 90 days inactive | "Should we pause your account?" | Soft delete warning, one-click to stay active |
Educational / Value-add
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 23 | After 3 posts | "3 posts down — here's how to double your views" | Tips: hook in first 3 seconds, trending audio, caption structure | |
| 24 | After ₹5K earned | "You've earned ₹5K — here's how to file taxes on creator income" | Quick GST/TDS guide link | |
| 25 | Monthly | "Creator Spotlight — top earners this month" | Leaderboard, strategies from top creators, motivation | |
| 26 | Feature launch | "New: [Feature] — now live for you" | What changed, how to use it, benefit |
Brand Lifecycle Emails
Onboarding Series
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 1 | Signup completed | "Welcome to Krrio — your first campaign is 5 minutes away" | How to create a campaign, set budget, define targeting | |
| 2 | Signup + 1 day inactive | "👋 Quick question — what kind of campaign are you planning?" | Helpful nudge + link to campaign creation | |
| 3 | Company details incomplete | "Complete your brand profile to start receiving creator applications" | Missing fields: logo, website, industry | |
| 4 | Profile complete, no campaign created | "Your campaign brief template — fill this in and you're live" | Pre-filled template they can customize | |
| 5 | 3 days post-signup, no campaign | "Brands on Krrio get 12 avg. views per rupee spent. See how" | Link to case study / pricing page |
Activation (First Campaign)
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 6 | Campaign created | "Campaign live — here's what to expect in the next 48 hours" | Timeline: creator applications → review → first posts | |
| 7 | First creator applied | "📩 New creator applied to [campaign name]" | Quick approve/reject link | |
| 8 | 5 creators approved | "Your creator squad is ready — first posts coming in [date]" | Creator profiles, expected reach | |
| 9 | First post goes live | "🚀 First post is live! Track it in real-time" | Dashboard link | |
| 10 | Campaign ends | "Your campaign results — [X] views, ₹[Y] spent, [Z]% ROI" | Full report, top-performing creator, next steps |
Engagement & Retention
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 11 | Weekly digest (every Monday) | "Your campaign stats this week — ₹[X] spent, [Y] views" | Performance summary, budget remaining, creator activity | |
| 12 | Budget 50% spent | "Half your campaign budget used — [X] views so far" | Dashboard link, option to add budget | |
| 13 | Budget 80% spent | "80% budget used — top up to keep the views coming" | Add budget CTA, projected results | |
| 14 | 7 days since last campaign ended | "Your last campaign performed well — ready for round 2?" | One-click duplicate campaign | |
| 15 | 14 days inactive | "New creator wave — 500+ new creators this week" | Marketplace update | |
| 16 | 30 days inactive | "Your brand profile is getting attention" | "X creators want to work with you" | |
| 17 | Milestone: ₹1L spent | "₹1L in campaign spend — here's what you unlocked" | Total views, reach, ROI, comparison to industry benchmarks | |
| 18 | Milestone: 1M views | WhatsApp + Email | "1,000,000 views! Your brand just went viral 🎊" | Shareable stat card, next campaign suggestion |
Re-engagement (Win-back)
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 19 | 21 days inactive | "Creators are asking to work with brands like you" | Demand signal, one-click campaign creation | |
| 20 | 45 days inactive | "Quick update: 3X more creators on Krrio now" | Platform growth stats | |
| 21 | 60 days inactive | "We noticed you haven't launched a new campaign" | Offer: "Get ₹2K free credit on your next campaign" | |
| 22 | 90 days inactive | "Should we pause your brand account?" | Soft delete warning, one-click to keep active |
Educational / Value-add
| # | Trigger | Channel | Subject / Message | Content |
|---|---|---|---|---|
| 23 | After 1st campaign ends | "How your campaign performed vs industry benchmarks" | Benchmark data, tips to improve | |
| 24 | After 3 campaigns | "3 campaigns in — here's what top brands do differently" | Strategy guide, optimal pay-per-view rates by niche | |
| 25 | Monthly | "Brand Playbook — viral campaigns decoded" | Case study, creative formats that worked | |
| 26 | Feature launch | "New: [Feature] — now live for brands" | How to use it, expected impact on ROI | |
| 27 | Seasonal | "Festival season is coming — plan your campaign now" | Calendar: Diwali, Christmas, New Year — when to launch |
Cross-user Automated Flows
Social Proof & Network Effects
| # | Trigger | Channel | Content |
|---|---|---|---|
| 28 | Creator gets approved to brand's campaign | Email (brand) | "A creator just applied — review in 24h to keep momentum" |
| 29 | Brand adds budget to campaign | WhatsApp (creator) | "Campaign you applied to just increased budget — more views = more earnings" |
| 30 | Creator withdraws earnings | WhatsApp (creator) | "₹[X] sent to your bank. ETA: 24-48h 🏦" |
| 31 | Creator refers another creator | Email (referrer) | "Your referral just signed up — ₹[X] credited when they earn" |
| 32 | Creator refers a brand | Email (referrer) | "Your referral just launched a campaign — ₹[X] credited" |
System Alerts
| # | Trigger | Channel | Content |
|---|---|---|---|
| 33 | Payout failed | Email + WhatsApp | "Payout failed — update your bank details" |
| 34 | Post flagged for review | "Your post is under review — results in 24h" | |
| 35 | Campaign paused (low budget) | WhatsApp (brand) | "Campaign paused — add budget to resume" |
| 36 | New message from support | "Re: [ticket subject] — we have an update" |
Email Cadence Rules
| Rule | Detail |
|---|---|
| Max frequency | 3 emails/week per user, 1 WhatsApp/day |
| Quiet hours | No WhatsApp after 9 PM IST |
| Preference center | Let users choose: all emails vs weekly digest only |
| Suppression | Skip email if user was active in the last 24h |
| Priority | WhatsApp for urgent (payout, approval needed), Email for everything else |
Metrics to Track
| Metric | Target |
|---|---|
| Email open rate | > 35% |
| Email click rate | > 5% |
| WhatsApp open rate | > 70% |
| Re-engagement rate (30d inactive → active) | > 8% |
| Onboarding completion rate | > 60% |
| First campaign activation (creator) | > 40% within 7 days |
| First campaign activation (brand) | > 30% within 7 days |
Priority Implementation Order
| Phase | Flows | Timeline |
|---|---|---|
| Phase 1 — Onboarding | #1–5 (both segments) | Week 1-2 |
| Phase 2 — Activation | #6–10 (both segments) | Week 3-4 |
| Phase 3 — Retention | #11–18 (both segments) | Week 5-6 |
| Phase 4 — Re-engagement | #19–22 (both segments) | Week 7-8 |
| Phase 5 — Education & Cross-flows | #23–36 | Week 9-10 |